Supermodel Bella Hadid is reportedly planning to sue sportswear giant Adidas over an advertisement that references the 1972 Munich Olympics. The contentious ad has resurfaced amid the ongoing Israel-Palestine conflict, adding a layer of complexity to the dispute.
The 1972 Munich Olympics are infamous for the tragic terrorist attack that resulted in the deaths of 11 Israeli athletes. Adidas’ recent marketing campaign, which references this event, has sparked controversy and backlash from various quarters, including Hadid, who is known for her vocal support of Palestinian rights.
According to sources close to Hadid, the model feels that the ad is insensitive and inappropriate, especially given the current heightened tensions in the Middle East. She believes that Adidas is exploiting a tragic historical event for commercial gain, which has prompted her decision to take legal action.